Board of Advisors

Gil Friend  is president and CEO of Natural Logic, Inc., a sustainability consulting firm helping clients build economic advantage through exceptional environmental performance. A systems ecologist and business strategist with 35 years experience in business, communications and environmental innovation, Gil Friend combines broad business experience with unique content experience spanning strategy, systems ecology, economic development, management cybernetics, and public policy.

Gorav Seth previously served as Head of Partnerships and Operations, and International Programs Manager, at Trees for the Future. There he managed relationships with corporate donors and targeted marketing and communications efforts; coordinated the expansion of international agroforestry extension programs; developed monitoring and evaluation, reporting, and financial management procedures; oversaw the fundraising, communications, information technology, and HR systems necessary to manage a team of program technicians spread across the globe. Previously, Mr.

Peter K. Buckley cofounded the Center for Ecoliteracy in 1995, after a career as CEO. of Esprit-Europe and Esprit-International, and an earlier career as an attorney in San Francisco. He is cofounder (with his wife Mimi) and chair of Greenwood School, a K-8 school with an environmental emphasis, in Mill Valley, California. He serves as president of the David Brower Center, a project to create a "home for the 21st-century environmental movement," to be located in Berkeley.

Steve Troy is the founder or co-founder of 20 sustainability oriented businesses, including the Jade Mountain and Real Goods catalogues. Countries of current operation include Colombia, Nigeria, Nepal, Indonesia, Kenya, and Tibet. The Sustainable Village provides access to nearly 10,000 products. The company subscribes to the code of E.F.

Greg Roach  is a digital media pioneer who invented VirtualCinema, an interactive video technology that generated multiple unique patents. He has been an awardwinning game designer for Ubisoft Paris, for which he created one of the world’s first “digizines;” the first narrative interactive film; and a #1 global bestselling game title.

Paul Hawken is the author of Natural Capitalism, and The Ecology of Commerce.

Mark Dubois was international coordinator for Earth Day 1990 and Earth Day 2000, events which involved over 150 countries. Dubois co-founded International Rivers Network, today the leading proponents of river preservation and restoration. Inspired by Gandhi's appeal to humankind's better nature, he has learned that individuals respond to encouragement and appeals to conscience, an effective route to long-lasting change.

Peter Crosby is a global social entrepreneur with executive leadership experience in nonprofit and profit environments. He has served as Chief Operating Officer of Rockefeller Family's TechRocks.org, Chief Technology Officer at the International Rescue Committee (I.R.C.), and Managing Director/Africa of the Anglican Malaria Project. In 2004, he chaired Social Enterprise Alliance's 5th International Gathering. Peter is managing partner of AllTogetherNow.com.