What We Do: Our Practices


The Green World Campaign works within a holistic model held to the highest standards of accountability and transparency.

Our price of 1 dollar per tree is leveraged by generous volunteer work, in-kind contributions, and matching funds from our grassroots partner organizations. These local groups are not recipients of charity: they are stakeholders in our common future.

Our integral approach is based not on planting the greatest number of trees as cheaply as possible, but on long-term sustainability. We take careful account of the needs of both people and planet, learning from our partners "on the ground," helping communities and the environment they depend on to thrive.


Some organizations send seeds to distant locales and count each one as a "tree" (in fact, 20 to 50 percent of seeds never germinate). We insist on measurable outcomes and strict standards of accountability.

Our partner funding criteria include:

  • Organizational proof of non-profit/charity status
  • Proven record of success planting sustainable trees
  • Effective program design, monitoring and evaluations
  • Accounting that is up-to-date, transparent and based on
  • Generally accepted principles
  • Third-party authentication of trees planted and accounting records
  • Sharing of best practices


The Green World Campaign's a 501[c](3) non-profit charity fiscal sponsor, is EarthWays Foundation (www.earthways.org), (tax ID # 95-4021351). EarthWays is a "gold standard" nonprofit which has helped inaugurate many successful environmental groups (including Amazon Watch, Wild Rescue, and Panacocha.) Strict standards of due diligence and accountability apply.

Since the Green World Campaign's inception in 2006, we have functioned beyond the level of a traditional nonprofit by making a gift of our services. Founder/executive director Marc Barasch has worked pro bono to create the organization. Tasks have been performed by inspired volunteers. As the Green World Campaign expands its scope, operations will be placed on a sustainable financial basis by taking a small portion of revenue streams (15%) and creating a community of supporting donors.


As we work toward expanding our scope and scale, our operations and procedures will require more direct expense and indirect staff time. Thus, our "cost per tree" will also come to include:

  • Community sustainability education
  • Micro-finance capital
  • Social enterprise development
  • Credit card processing
  • Volunteer / Intern recruitment / coord
  • AgroForestry Research
  • Media Documentation
  • Cultural preservation
  • Tree "geo-tagging" and monitoring
  • Independent program evaluations
  • Independent auditing


Based on the Kyoto Protocol and NASA 1 tree absorbs on average 1 ton of C02 over its lifetime of 40 years. These calculations are based on a tree planted in the tropics absorbing on average 50 pounds (22 kg) of carbon dioxide annually over 40 years. But as we know, trees don't all survive for 40 years. Hence we prepare to plant on average 5 trees to account for 1 ton of C02 sequestration. As a rule of thumb the average person in a developed country produces over 10 tonnes of C02 per year!