Marc Ian Barasch, Executive Director, founded the Green World Campaign in 2005. He is a member of the U.N. Advisory Committee for the Year of Forests 2011. A book author, magazine editor, TV producer, and media activist, he has created global TV programs for Turner Broadcasting (where his Emmy-nominated Earth Summit special aired to a global audience in 160 countries), and for Discovery/Learning Channel. His most recent bestseller, Field Notes on the Compassionate Life (www.compassionatelife.com), led him to base the Green World Campaign on principles he calls i"green compassion" and "regenerative ecology." He was a founding producer of E-TOWN, a weekly NPR music/variety show highlighting environmental themes in hundreds of U.S. markets. He was featured in the theatrically-released documentary, "I Am" (www.iamthedoc.com), a film about compassion and social change based in part on his work. His new media project, "Mission to Earth," was featured in a New York exhibit sponsored by Google.
Founder/Executive Director
Chief Operating Officer
Field Director
Policy Board
Board of Advisors
Web Team
Who We Are
Chief Operating Officer
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Anand Seth (on leave) began his career with grassroots, community-based rural development in Bangladesh, India and Sri Lanka, and later in Morocco, Tunisia and Algeria. He has held a variety of positions at the World Bank: He was Chief of Agriculture and Rural Development for West Africa (1986-1991), and Division Chief Environment for Eastern Europe and Middle East Regions (1992-97), where he helped transitional economies of Eastern Europe deal with Communism's environmental legacy. He has worked to make the Middle East conscious of its environmental challenges. Most recently, Mr. Seth was Country Director for Bulgaria, Croatia, and Romania, overseeing a portfolio of 50 diverse operations with a budget of $4 billion. He is an advocate of the U.N.'s Millenium Development Goals (MDG) which range from halving extreme poverty to providing universal primary education by 2015. He wants to see smallholder farmers who practice ecologically sustainable agricultural practices receive their fair share of value from the voluntary carbon market.
Field Director
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Will Ruddick, directs field operations for Green World Campaign. After completing a masters degree in high energy physics, Will found his passion in volunteer work which eventually brought him to Kenya with the US Peace Corps. Will has managed several successful development programs in forestry, food security, education and economic development. In 2009 Will founded MotoMoto Circus to provide vocational training for street living youth, which is today working with hundreds of homeless youth in Nairobi and Mombasa. In 2010 Will designed and managed a pilot program for a local currency (Eco-Pesa), to tie economics to environmental development in informal settlements.
Policy Board
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Jan McAlpine is Director of the United Nations Forum on Forests, a body comprising all 192 member nations. In 1989, after 10 years in the nonprofit arena, Jan went to work for the Environmental Protection Agency on international policy issues, including trade and environment. Subsequently, she worked as a senior advisor at the U.S. State Department’s Office of Ecology and Terrestrial Conservationt. She was a key player in the development and implementation of the Congo Basin Forest Partnership (2004) and the President’s Initiative Against Illegal Logging (2005).
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Charles Halpern established the Center for Law and Social Policy in Washington D.C., and is credited with pioneering the field of public interest law in the U.S. He was the founding dean of the City University of New York School of Law. He served as the first president of the Nathan Cummings Foundation from 1989 to 2000, where he developed an innovative philanthropic program based on social justice and inner exploration. Projects included the Environmental Leadership Program, which supports young leaders in the U.S., and the Center for Contemplative Mind in Society (co-founded with Fetzer Institute). He is the author of Making Waves and Riding the Currents.
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Doug Solomon is the Chief Technology Officer at IDEO (ideo.com) an international design and innovation firm working with clients to leverage technologies that create both business and social value. With more than 25 years of leadership experience in the IT industry, Doug has a particular interest in and knack for collaborative technologies that enable greater community engagement and participation.Prior to joining IDEO, he was vice president of investments at Omidyar Network, where he helped pioneer a new approach to socially responsible investing. He was also senior vice president of corporate development and chief strategy officer at both Apple and Palm, and he held leadership positions at Interval Research and several technology start-ups. Doug began his career by applying marketing and other business concepts to public health programs in Asia, where he learned the importance of cultural awareness and community involvement in achieving meaningful social change.Doug is a volunteer chaplain at Stanford Hospital & Clinics in Northern California, serves on the Board of Industry Advisors of the Consumer Electronics Association, and is an adviser to GAVI, the global initiative to vaccinate all the world’s children. He earned a master’s degree from the East-West Center at the University of Hawaii and a Ph.D. in communication research from Stanford University.
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Harry “Rick” Moody is currently Director of Academic Affairs for AARP (American Association of Retired People). . From 1999 to 2001 he served as National Program Director of the Robert Wood Johnson Foundation's Faith in Action and, from 1992 to 1999, was Executive Director of the Brookdale Center at Hunter College. Before coming to Hunter, he served as Administrator of Continuing Education Programs for the Citicorp Foundation and later as Co-Director of the National Aging Policy Center of the National Council on Aging in Washington, DC.Dr. Moody is known nationally for his work in older adult education and recently stepped down as Chairman of the Board of Elderhostel. He has also been active in the field of biomedical ethics and holds appointment as an Adjunct Associate of the Hastings Center. He is the author of over 100 scholarly articles and book chapters, as well as a number of books including: Abundance of Life: Human Development Policies for an Aging Society (Columbia University Press, 1988) and The Five Stages of the Soul, was published by Doubleday Anchor Books (1997) which has been translated into seven languages worldwide. A graduate of Yale (1967) and a Ph.D. in philosophy from Columbia University (1973), Dr. Moody taught philosophy at Columbia, Hunter College, New York University, and the University of California at Santa Cruz.
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Alan Menken: Alan Menken has composed some of the most beloved songs and musical scores of our time. His credits include the Disney movies “The Little Mermaid,” “Beauty and the Beast” (both subsequently hit Broadway musicals), “Aladdin,” “Hunchback of Notre Dame,” “Pocahontas” (which he credits with stimulating his interest in the environment). Recent projects include the Disney movie “Tangled” and the hit Broadway musical, “Sister Act.” He is an 8-time Academy Award-winner and 10-time winner of the Grammy. He has donated funds to the charity Flood Sisters Kidney Foundation of America and to the Green World Campaign.
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Denise Palmieri: For the past ten years, Denise Palmieri has been Director of Client Relations of the Pinnacle Group, an executive search firm that serves the private equity, investment banking, real estate and hedge fund markets. Previously, she created a dynamic, specialized boutique law firm, Palmieri and Palmieri, specializing in community association representation (condominium, homeowners association, cooperatives) in corporate, litigation and real estate related matters. An unrelenting advocate for sustainable personal and professional transformation, she has received wide media recognition in such outlets as The Wall Street Journal, eFinancialCareers.com, Private Equity Insider, The Lipper Current, Buyouts Magazine and the ABA Journal. She describes herself as a “catalyst.helping people to align with their authentic purpose and values to create personal and business relationships, fostering exceptional creativity, trustworthy communication and real-world success.” As a speaker, Denise has shared her expertise and inspirational stories with diverse audiences including the Women’s Association of Venture and Equity, top business schools, the Family Motor Coach Association, Community Associations Institute, the Capital Roundtable and the American Bar Association.
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Franc Roddam is a leading London media entrepreneur, filmmaker, and BBC-TV producer. He has directed major features for Columbia, Paramount, and 20th Century Fox, including the Who's Quadrophenia, K2 and Lords of Discipline. He is also the Chairman of Ziji Publishing, and has had a distinguished career in advertising, including some 150 commercials. He has created, written, and directed many award-winning TV series for the BBC, including Auf Wiedersehen, Pet, Canterbury Tales, The Family, and the perennial Master Chef.
Board of Advisors
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Lionel Bony served as the Director of the Office of the Chief Scientist (OCS) at Rocky Mountain Institute (www.rmi.org). He worked closely with Amory Lovins and the senior team on RMI’s strategy and operations, leading 20 RMI consultants research and analysis in Reinventing Fire, a business-led roadmap to an oil- and coal-free U.S. economy by 2050. Lionel co-founded RMI’s Transportation team, where his research and consulting projects centered on vehicle platform efficiency and electrification. Before joining RMI, Lionel worked for L’Oréal as a financial analyst in Madrid and a product manager in Paris. He also worked at Conservation International in Bolivia, where he focused on the NGO’s ecotourism strategy, developing a sustainable industry in a 200-person Amazonian village. Originally from France, Lionel is a 1999 graduate of Sciences-Po in Paris, and a 2006 graduate of the Harvard Business School.
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Peter K. Buckley cofounded the Center for Ecoliteracy in 1995, after a career as CEO. of Esprit-Europe and Esprit-International, and an earlier career as an attorney in San Francisco. He is cofounder (with his wife Mimi) and chair of Greenwood School, a K-8 school with an environmental emphasis, in Mill Valley, California. He serves as president of the David Brower Center, a project to create a "home for the 21st-century environmental movement," to be located in Berkeley.
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Peter Crosby is a global social entrepreneur with executive leadership experience in nonprofit and profit environments. He has served as Chief Operating Officer of Rockefeller Family's TechRocks.org, Chief Technology Officer at the International Rescue Committee (I.R.C.), and Managing Director/Africa of the Anglican Malaria Project. In 2004, he chaired Social Enterprise Alliance's 5th International Gathering. Peter is managing partner of AllTogetherNow.com.
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J.D. Davis is an award-winning TV and print advertising art director. His classic print campaign for Airwalk Footwear was a case study in Malcolm Gladwell's bestseller, The Tipping Point. Davis's recent series of Toyota Prius TV ads, produced for the Saatchi agency, created a record-breaking sales jump. He has worked at Foote Cone Belding, Chiat Day, and Deutsch-L.A., where his accounts included Levi's, Old Navy, MTV, Sega, Kia Motors, Helio cell phones, and Rockport shoes. J.D. has visited over 30 countries, including on a 2003 U.N.-sponsored trip to document UNOPS projects in Afghanistan.
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Mark Dubois was international coordinator for Earth Day 1990 and Earth Day 2000, events which involved over 150 countries. Dubois co-founded International Rivers Network, today the leading proponents of river preservation and restoration. Inspired by Gandhi's appeal to humankind's better nature, he has learned that individuals respond to encouragement and appeals to conscience, an effective route to long-lasting change.
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Paul Hawken is the author of Natural Capitalism, and The Ecology of Commerce. His latest book, Blessed Unrest (2007), documents the rise of "the greatest mass movement in human history," some 2 million NGOs and for-benefit groups worldwide (WiserEarth) He has has a founding role in Metacode, a management software company; Groxis, a graphic information delivery provider; Smith & Hawken, the garden and catalog retailer; and several of the first natural food companies in the U.S relying solely on sustainable agricultural methods. Paul heads the Natural Capital Institute, which focuses on socially responsible investing (SRI), global civil society, environmental funding, and water issues.
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Greg Roach is a digital media pioneer who invented VirtualCinema, an interactive video technology that generated multiple unique patents. He has been an awardwinning game designer for Ubisoft Paris, for which he created one of the world’s first “digizines;” the first narrative interactive film; and a #1 global bestselling game title. His paper on “Distributed Telepresence Installations for Immersive Historical Reconstructions” was presented at UNESCO’s "World Heritage in the Digital Age" conference at the grand opening of the Bibliotecha Alexandrina in Alexandria, Egypt. Greg has taught and lectured at Cambridge University, UCLA, The American Film Institute, and The Sundance Institute.
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Gorav Seth previously served as Head of Partnerships and Operations, and International Programs Manager, at Trees for the Future. There he managed relationships with corporate donors and targeted marketing and communications efforts; coordinated the expansion of international agroforestry extension programs; developed monitoring and evaluation, reporting, and financial management procedures; oversaw the fundraising, communications, information technology, and HR systems necessary to manage a team of program technicians spread across the globe. Previously, Mr. Seth worked for Sustainable Harvest International in Honduras, developing microfinance and revolving loan fund database management, and working with field technicians on agriculture and appropriate technology. He worked for the U.S. National Arboretum in Washington D.C., helping to maintain a garden with over 900 economically important species from around the world. He has an M.B.A. from George Washington University School of Business, and a B.Sc in Plant Biology from the University of California, Berkeley.
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Steve Troy is the founder or co-founder of 20 sustainability oriented businesses, including the Jade Mountain and Real Goods catalogues. Countries of current operation include Colombia, Nigeria, Nepal, Indonesia, Kenya, and Tibet. The Sustainable Village provides access to nearly 10,000 products. The company subscribes to the code of E.F. Shumacher ("small is beautiful") for problem solving: "small, simple, inexpensive, and nonviolent." Steve has partnered with Paul Polak, founder of I.D.E. and designer of an award-winning human powered pump.
Web Team
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Sean Montague is a geographer with a passion for the web. Integrating his abilities with his exceptional curiosity and determination, he has built himself a career as the Drupal Webmaster for the Smithsonian Institution's Ocean Portal and Human Origins web sites. Sean's concern for social and environmental issues drove him to become a social entrepreneur, along with his wife, importing indigenous coffee from the Sierra Nevada de Santa Marta, Colombia, in an effort to aid the Arhuaco community reclaim and reforest ancestral lands that were occupied by settlers and rebels.
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Rick Walsh, software analyst/architect, research engineer, and trusted advisor, created the first GWC website with programmer Sean Montague. Rick's 19 years of experience include leading and managing projects at Sun Microsystems (senior architect for Java development for Fortune 500 companies); SRI; Martin Marietta Astronautics Group (program manager and consultant on advanced technologies); Vortant Technologies; and Genomica. He has focused on multi-tiered architectures integrating distributed data sources and legacy applications. His expertise includes wireless, natural language understanding, expert systems and causal reasoning systems, planning and scheduling systems. He is a Harvard graduate (summa cum laude) and Phi Beta Kappa.
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Rick Elizaga, is a web design consultant based in Kyoto. His clients have included Triporati, Reznet News and San Francisco Arts Commission. For KQED Interactive, Rick designed and illustrated the the award-winning activity, You Decide. He is a graduate of Stanford University's Art Department.
