Who We Are

Founder/Executive Director

Marc Ian Barasch, Executive Director, founded the Green World Campaign in 2005. He is a member of the U.N. Advisory Committee for the Year of Forests 2011. A book author, magazine editor, TV producer, and media activist, he has created global TV programs for Turner Broadcasting (where his Emmy-nominated Earth Summit special aired to a global audience in 160 countries), and for Discovery/Learning Channel. His most recent bestseller, Field Notes on the Compassionate Life (www.compassionatelife.com), led him to base the Green World Campaign on principles he calls "green compassion" and "regenerative ecology." He was a founding producer of E-TOWN, a weekly NPR music/variety show highlighting environmental themes in hundreds of U.S. markets. He was featured in the theatrically-released documentary, "I Am" (www.iamthedoc.com), a film about compassion and social change based in part on his work. His new media project, "Mission to Earth," was featured in a New York exhibit sponsored by Google.

Scientific/Technical Advisor

Dr. Steve Berwick is a field ecologist and professor who has worked at the university, ministerial, village and tribal levels, carried out environmental impact assessments, resource harvest feasibility studies, field research projects, numerous training workshops and study tours His teaching, research, and private sector consulting in 46 countries produced the perspective necessary to see the diverse implications of landscape and wildlife conservation. Dr. Berwick has taught as a professor for over 10 years at Yale, Texas A&M, George Washington Univ., Univ. California at Santa Barbara, and The Wildlife Institute of India. Consulting clients include the World Bank, US Fish and Wildlife Service, EU, U.S. Dept. of Defense, Sovereign tribal governments, and USAID. His jobs required such field skills as commercial helicopter pilot, population inventories, wildland fire certification, simulation modeling, project management, and the capacity to work with both national and tribal governments and people around the world.

Media Director

J.D. Davis is an award-winning TV and print advertising art director. His classic print campaign for Airwalk Footwear was a case study in Malcolm Gladwell's bestseller, The Tipping Point. Davis's recent series of Toyota Prius TV ads, produced for the Saatchi agency, created a record-breaking sales jump. He has worked at Foote Cone Belding, Chiat Day, and Deutsch-L.A., where his accounts included Levi's, Old Navy, MTV, Sega, Kia Motors, Helio cell phones, and Rockport shoes. J.D. has visited over 30 countries, including on a 2003 U.N.-sponsored trip to document UNOPS projects in Afghanistan.

Kenya Program

Will Ruddick, is the Country Director for Green World Campaign - Kenya. After completing his graduate degree in high energy physics, Will found his passion in community service work which eventually brought him to Kenya with the US Peace Corps. Since then, Will has managed several successful development programs in forestry, food security, education and economic development. In 2009 Will founded the MotoMoto program to provide vocational training for street living youth, which is today working with hundreds of homeless youth. In 2010 Will designed and managed a pilot program for a Complementary Currency (Eco-Pesa), to tie economics to environmental development in informal settlements. This program helped lead the way toward the Bangla-Pesa program introduced in the Bangladesh informal settlement of Kenya, and the Gatina-Pesa program in Nairobi.

Caroline Dama, Program Director, has supervised the planting of 100,000 trees at ninety locations around Kenya, including schools, faith-based organizations and farmers groups in 2013 alone. She led GWC's partnership with the Red Cross, ensuring that famine-stricken areas are growing food trees and protecting their soil from erosion. In 65 primary schools in Kenya, she has built tree and vegetable nurseries and taught more than 3000 children the importance of living in harmony with their environment. She has also introduced hand-presses to produce oil and income from the seeds of Moringa Olifera trees planted by rural farmers, combining environmental and economic gains. She is from the Kauma tribe, one of the smallest in Kenya. 

Board of Directors

Jan McAlpine is the former Director of the United Nations Forum on Forests, a body comprising all 192 member nations. In 1989, after 10 years in the nonprofit arena, Jan went to work for the Environmental Protection Agency on international policy issues, including trade and environment. Subsequently, she worked as a senior advisor at the U.S. State Department’s Office of Ecology and Terrestrial Conservation. She was a key player in the development and implementation of the Congo Basin Forest Partnership (2004) and the President’s Initiative Against Illegal Logging (2005).

Charles Halpern established the Center for Law and Social Policy in Washington D.C., and is credited with pioneering the field of public interest law in the U.S. He was the founding dean of the City University of New York School of Law. He served as the first president of the Nathan Cummings Foundation from 1989 to 2000, where he developed an innovative philanthropic program based on social justice and inner exploration. Projects included the Environmental Leadership Program, which supports young leaders in the U.S., and the Center for Contemplative Mind in Society (co-founded with Fetzer Institute). He is the author of Making Waves and Riding the Currents.

Peter Bray has been in the advertising industry for 18 years, leading both full service and digital agencies in the WPP and Publicis networks. He most recently headed up the digital division of Saatchi & Saatchi in New York. In 2007 he sold his award-winning digital agency Clear Blue Day, and in 2011 was named as one of Australia's most influential people under 40. Peter has had numerous start-up and established companies as clients, including Google, General Mills, Procter & Gamble, BMW and LVMH. He is a sought-after speaker globally on a range of advertising issues, has been a judge of most major award shows, and serves on several boards in the for-profit and nonprofit sectors.

Scott Carlin has over 25 years experience in media businesses. For the prior seven years Scott was President, Domestic Television Distribution for HBO, a division he began in 2002. A recognized leader in television, he was responsible for original, record-breaking deals for The Sopranos, Sex & the City, Band of Brothers, The Wire and many other HBO programs. He has held senior positions at Warner Bros. Television, Lorimar-Telepictures and Telepictures In June 2009 he co-founded and joined the board of G.A.T.E., The Global Alliance for Transformational Entertainment, an organization whose mission is, to transform the world by transforming media and entertainment.

Scott co-founded The Carpe Paddlum Foundation in 2001, a non-profit group that runs Kayak-For-A-Cause, an annual kayak event in Norwalk, Connecticut that has raised millions of dollars for local organizations like, Paul Newman’s Hole in the Wall Gang and Save the Sound. He also serves on the board of the Hollywood Radio & Television Society: HRTS, Generate, The Ride Inc., and The Shift Network.

Alan Menken has composed some of the most beloved songs and musical scores of our time. His credits include the Disney movies “The Little Mermaid,” “Beauty and the Beast” (both subsequently hit Broadway musicals), “Aladdin,” “Hunchback of Notre Dame,” “Pocahontas” (which he credits with stimulating his interest in the environment). Recent projects include the Disney movie “Tangled” and the hit Broadway musical, “Sister Act.” He is an 8-time Academy Award-winner and 10-time winner of the Grammy. He has donated funds to the charity Flood Sisters Kidney Foundation of America and to the Green World Campaign.

Franc Roddam is a leading London media entrepreneur, filmmaker, and BBC-TV producer. He has directed major features for Columbia, Paramount, and 20th Century Fox, including the Who's Quadrophenia, K2 and Lords of Discipline. He is also the Chairman of Ziji Publishing, and has had a distinguished career in advertising, including some 150 commercials. He has created, written, and directed many award-winning TV series for the BBC, including Auf Wiedersehen, Pet, Canterbury Tales, The Family, and the perennial Master Chef.

Doug Solomon is the Chief Technology Officer at IDEO an international design and innovation firm working with clients to leverage technologies that create both business and social value. With more than 25 years of leadership experience in the IT industry, Doug has a particular interest in and knack for collaborative technologies that enable greater community engagement and participation.

Prior to joining IDEO, he was vice president of investments at Omidyar Network, where he helped pioneer a new approach to socially responsible investing. He was also senior vice president of corporate development and chief strategy officer at both Apple and Palm, and he held leadership positions at Interval Research and several technology start-ups. Doug began his career by applying marketing and other business concepts to public health programs in Asia, where he learned the importance of cultural awareness and community involvement in achieving meaningful social change.

Doug is a volunteer chaplain at Stanford Hospital & Clinics in Northern California, serves on the Board of Industry Advisors of the Consumer Electronics Association, and is an adviser to GAVI, the global initiative to vaccinate all the world’s children. He earned a master’s degree from the East-West Center at the University of Hawaii and a Ph.D. in communication research from Stanford University.

Board of Advisors

Henry Yaeger headed The Hershey Company’s six-person corporate strategy department and oversaw the creation of corporate strategic plans that contributed to the doubling of the company’s stock price in less than five years. While at Hershey’s he was a leader in social and community issues and was an architect of the company’s Corporate Social Responsibility strategy. He has provided strategic planning services to the World Cocoa Foundation, and planning, forecasting, accounting and control for $1.5 billion in expenses and $200m in balance sheet accounts at Unilever spanning coupons, advertising, promotions and market research. His diverse career spans investment banking, nonprofit management, consumer products and venture capital-backed software companies. Henry received an MBA in Strategy and Finance from the Yale School of Management and holds a bachelor’s degree from Georgetown University. He is now managing principal of the Banner Group, and serves on the boards of the North Museum of Natural History and Science and the New School of Lancaster (a Montessori school). He enjoys yoga and, needless to say, chocolate.

Professor Mary Abukutsa-Onyango of Jomo Kenyatta University's Agriculture & Technology Department in Nairobi is a leading agronomic expert specializing in uses of traditional African vegetables for food security and nutrition, a subject she has taught worldwide. She is working with GWC to create holistic systems of eco-agriculture that benefit both people and planet. Her research has demonstrated that Western-style mono-cropping of non-native foods (pineapple, cabbage, spinach, carrots, etc.), which require extensive irrigation and frequent applications of pesticides and chemical fertilizer, is unsustainable--particularly since 80 percent of Kenya’s food is grown in the arid lowlands, where rain is becoming increasingly unreliable. Although Western-style, resource-intensive methods may produce revenues in the form of exportable food, they create a tragic paradox: the World Food Program notes that in 2010 Kenya spent $300 million/year to pay for food aid, while it exported roughly $3 billion in food products! She notes that in 2011, an estimated 3.7 million Kenyans were food-insecure. It has been Mary’s life’a work to isolate a handful of the most important African indigenous vegetables (which also turn out to have climate-change resilient genomes) and promote their cultivation at the most basic level – among the farmers of Kenya, the majority of whom are woman. Mary is bringing to GWC her experience creating and training grassroots networks of farmers in all technical and practical aspects of seed production, seed utilization, seed processing, sustainable indigenous crop production and organic farming methods.

Peter K. Buckley cofounded the Center for Ecoliteracy in 1995, after a career as CEO. of Esprit-Europe and Esprit-International, and an earlier career as an attorney in San Francisco. He is cofounder (with his wife Mimi) and chair of Greenwood School, a K-8 school with an environmental emphasis, in Mill Valley, California. He serves as president of the David Brower Center, a project to create a 'home for the 21st-century environmental movement' in Berkeley, CA.

Peter Crosby is a global social entrepreneur with executive leadership experience in nonprofit and profit environments. He has served as Chief Operating Officer of Rockefeller Family's TechRocks.org, Chief Technology Officer at the International Rescue Committee (I.R.C.), and Managing Director/Africa of the Anglican Malaria Project. In 2004, he chaired Social Enterprise Alliance's 5th International Gathering. Peter is managing partner of AllTogetherNow.com.

Gil Friend  is president and CEO of Natural Logic, Inc., a sustainability consulting firm helping clients build economic advantage through exceptional environmental performance. A systems ecologist and business strategist with 35 years experience in business, communications and environmental innovation, Gil Friend combines broad business experience with unique content experience spanning strategy, systems ecology, economic development, management cybernetics, and public policy. A founding board member of the Sustainable Business Alliance,  he  was recently named to the Sustainability Hall of Fame (along with Ray Anderson, Amory Lovins,et. al.)  Tomorrow Magazine called him "One of the country's leading environmental management consultants -- a real expert who combines theoretical sophistication with hands-on, in-the-trenches know-how."

Mark Dubois was international coordinator for Earth Day 1990 and Earth Day 2000, events which involved over 150 countries. Dubois co-founded International Rivers Network, today the leading proponents of river preservation and restoration. Inspired by Gandhi's appeal to humankind's better nature, he has learned that individuals respond to encouragement and appeals to conscience, an effective route to long-lasting change.

Paul Hawken is the author of Natural Capitalism, and The Ecology of Commerce. His latest book, Blessed Unrest (2007), documents the rise of "the greatest mass movement in human history," some 2 million NGOs and for-benefit groups worldwide (WiserEarth) He has has a founding role in Metacode, a management software company; Groxis, a graphic information delivery provider; Smith & Hawken, the garden and catalog retailer; and several of the first natural food companies in the U.S relying solely on sustainable agricultural methods. Paul heads the Natural Capital Institute, which focuses on socially responsible investing (SRI), global civil society, environmental funding, and water issues.

Greg Roach  is a digital media pioneer who invented VirtualCinema, an interactive video technology that generated multiple unique patents. He has been an awardwinning game designer for Ubisoft Paris, for which he created one of the world’s first “digizines;” the first narrative interactive film; and a #1 global bestselling game title. His paper on “Distributed Telepresence Installations for Immersive Historical Reconstructions” was presented at UNESCO’s "World Heritage in the Digital Age" conference at the grand opening of the Bibliotecha Alexandrina  in Alexandria, Egypt. Greg has taught and lectured at Cambridge University, UCLA, The American Film Institute, and The Sundance Institute.

Gorav Seth previously served as Head of Partnerships and Operations, and International Programs Manager, at Trees for the Future. There he managed relationships with corporate donors and targeted marketing and communications efforts; coordinated the expansion of international agroforestry extension programs; developed monitoring and evaluation, reporting, and financial management procedures; oversaw the fundraising, communications, information technology, and HR systems necessary to manage a team of program technicians spread across the globe. Previously, Mr. Seth worked for Sustainable Harvest International in Honduras, developing microfinance and revolving loan fund database management, and working with field technicians on agriculture and appropriate technology. He worked for the U.S. National Arboretum in Washington D.C., helping to maintain a garden with over 900 economically important species from around the world. He has an M.B.A. from George Washington University School of Business, and a B.Sc in Plant Biology from the University of California, Berkeley.

Steve Troy is the founder or co-founder of 20 sustainability oriented businesses, including the Jade Mountain and Real Goods catalogues. Countries of current operation include Colombia, Nigeria, Nepal, Indonesia, Kenya, and Tibet. The Sustainable Village provides access to nearly 10,000 products. The company subscribes to the code of E.F. Shumacher ("small is beautiful") for problem solving: "small, simple, inexpensive, and nonviolent." Steve has partnered with Paul Polak, founder of I.D.E. and designer of an award-winning human powered pump.

Web Team

Sean Montague is a geographer with a passion for the web. Integrating his abilities with his exceptional curiosity and determination, he has built himself a career as the Drupal Webmaster for the Smithsonian Institution's Ocean Portal and Human Origins web sites.  Sean's concern for social and environmental issues drove him to become a social entrepreneur, along with his wife, importing indigenous coffee from the Sierra Nevada de Santa Marta, Colombia, in an effort to aid the Arhuaco community reclaim and reforest ancestral lands that were occupied by settlers and rebels.

Rick Walsh, software analyst/architect, research engineer, and trusted advisor, created the first GWC website with programmer Sean Montague. Rick's 19 years of experience include leading and managing projects at Sun Microsystems (senior architect for Java development for Fortune 500 companies); SRI; Martin Marietta Astronautics Group (program manager and consultant on advanced technologies); Vortant Technologies; and Genomica. He has focused on multi-tiered architectures integrating distributed data sources and legacy applications. His expertise includes wireless, natural language understanding, expert systems and causal reasoning systems, planning and scheduling systems. He is a Harvard graduate (summa cum laude) and Phi Beta Kappa.

Rick Elizaga, is a web design consultant based in Kyoto. His clients have included Triporati, Reznet News and San Francisco Arts Commission. For KQED Interactive, Rick designed and illustrated the the award-winning activity, You Decide. He is a graduate of Stanford University's Art Department.