What we do

Regenerative practices that benefit people and planet.

The Green World Campaign has been cited by the Natural Resources Defense Council and others for its bold agenda: Regenerate degraded landscapes around the world. Help struggling communities to thrive using nature-based solutions. Combat climate change in ways that improve the health of our shared biosphere and the harmony of our global village.

Our work centers around agro-ecology (combining agriculture with trees and other useful plants). Our flagship office in Kenya has planted 3.75 million trees, established 100 eco-schools programs, and provided farmers’ training, women’s and children’s health, and rural livelihoods.

The “Green World Communities” model offers an integrated suite of services that motivates our partners to work for the benefits that these innovative programs bring. We co-create solutions with those who best know the problems and opportunities in their region.

We have formed close alliances with schools, churches, corporations, and other institutions, with a particular interest in education, including “sister school” programs. In addition to our own extensive Green World programs, we have 26 local strategic partners.

We invite companies and organizations to affiliate with the Green World Campaign, shrinking their own carbon footprint while restoring the ecology and economy of the world's poorest places, fostering self-sufficiency through nature-based solutions.

The Green World Campaign’s fiscal sponsor is the EarthWays Foundation www.earthways.org, a 501[c](3) tax-deductible charity (ID # 95-4021351).

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We thank you for your contribution, 100% of your donation goes to regreen efforts.

Our Goals

The Green World Campaign (GWC) has a bold agenda: Catalyze a global movement to reforest our planet, raise the living standards of the rural poor, and combat climate change. Our goal is to scale up ten- to a hundred-fold our programs that plant millions of trees, foster regenerative agriculture, provide eco-education to children and farmers, and raise income and nutritional standards in poor communities living on the front lines of climate change.

Our goal is expand the successful holistic model we’ve pioneered in Kenya throughout that country, Africa, and the world. The U.N. has identified 5 billion acres of degraded land capable of being restored in ways that serve the needs of both people and planet. It’s time to actually do it. We see the Green World Campaign as an umbrella (or better, a shade-tree) under which we can gather, share, and together accomplish the most needful and increasingly urgent things for people and planet.

Our Philosophy

The Green World Campaign wants to seed new forests, but that's just the start. We're exploring new models of social action, sustainable community, and compassionate living. Scientists tell us we have less than 10 years to turn around the climate crisis, which is itself a symptom of a culture of consumption that needs to be transformed into a Regenerative Society. Here are some our core principles and practices:

TOOLS AND SOLUTIONS: “ReGreening the World” calls for innovation, but also for deploying existing best practices to actualize our hopes for a green (i.e., thriving, equitable, peaceful) world. We see the Green World Campaign an organization that implements projects on the ground, but as as a clearinghouse and think-tank to pool our talents, experience, and resources. Our working method has been "stone soup," inviting people to add their ingredients to the collective pot. So far, so good — in fact, delicious.
PARTICIPATION/CONNECTION: We want to provide opportunities for conscious, concerned global citizens to directly contribute to regenerative transformation. By making direct links between individuals and organizations, donors and recipients, we've created a far-reaching network of relationship that allows creative solutions to emerge from a wide spectrum of stakeholders. Information scientists talk about the "emergent properties" of complex systems: the more individual units are linked in more directions and with greater speeds of transmission, the more surprising new capacities appear. We are leveraging our array of programs ancollaborators to support the emergence of what we call “The Regenerative Society.”
REAL-WORLD COMMUNITY: In 2018, Green World Campaign co-organized and co-sponsored ReGen18, the most impactful gathering to date in the rapidly emerging regenerative space. We plan more conferences, more cultural and civic initiatives. Let us know if you're interested organizing and/or sponsoring an event.
NEW MEDIA ACTIVISM: Our interactive motion graphics in Times Square, “Text TREE,” enabled people to plant trees in Kenya via their cellphones, winning international awards. This awardwinning installation was used in rock concerts around the U.S. to engage audiences in action for people and planet. But our ability to tangibly work together via social media has just begun to be explored. Treeplanting is unique in our ability to collectively participate in regreening the world in a way we can track, visualize, monitor and evaluate. Let's learn how to use new online tools and games to co-create the world we'd like to live in.
POSITIVE FEEDBACK LOOPS: Many campaigns and events aimed at "creating awareness" of big issues don't always make clear what they are tangibly doing to address them. The contributions may pour in, but it's not always obvious where they go, what is really achieved, or how sustainable the outcome is. The Green World Campaign is working to produce more dynamic, real-time displays to show the human and environmental outcomes of our funding.
ETHOS: We want to base our organizational practice on the central point of all spiritual and humanistic traditions: empathy and compassionate action; the belief that there's no "other," just "us." We care about the communication of ideas and images to move people to act. We honor those frames of meaning and value, cultural and spiritual, that inform lives, animate communities, and shape worldviews. As an example, founder Marc Barasch created an interfaith Green World Charter that he was honoed to present to an audience of 10,000 delegates from 80 countries and 50 traditions at the Parliament of the World’s Religions.
ABOUT PEACE, LOVE, & UNDERSTANDING: These days, we all try to live holistically, to be smart, green consumers, to support the causes we believe in. But if we really want to heal our world, we need more than topical remedies. If war against nature or nations is an infection in the human system, the antidote lies in strengthening what it most directly attacks: our capacity for compassion. Valuing Nature for its “ecosystem services” or “carbon sequestration” is important, but we need to also cherish and love it (or start looking for a new evolutionary niche). Love, as everyone knows, is less about grand gestures than daily increments: ‘Give More, Take Less.” Could that also be the organizing principle of a Regenerative Society?
GO GLOBO-LOCAL: In an interconnected world, the good of each is tied to the good of all. Probems"over there" becomes, in an eye blink, a problem "over here." And do the solutions. We try to act in ways that simultaneously benefit people and the environment at home and and in so-called faraway lands.
UNTO THE SEVENTH GENERATION: We subscribe to green architect Bill McDonough's big question: “How do we love all the children of all the species for all time?” How do we help enable today’s activated, interconnected, and awakened youth, so acutely aware they are heirs to decisions others have made and are making, to empower themselves to make change. We have piloted sister school projects to adopt villages, fund small agro-forestry and appropriate technology that, along with projects in their own communities, can form the basis for a green curriculum. Our Green World Schools also catalyzed a youth Trees for Peace movement to help resolve religious, ethnic, and political conflict in Kenya.